About

I started my career as a journalist, so starting any branding or strategy project always starts with what’s true — what people are really talking about, how people are actually interacting online, and what hasn’t been done before. I can’t predict if something will go viral. No one can do that.

I read a lot of P.G. Wodehouse, am learning to sew, and co-write the best newsletter of all-time, a not-quite-party-reporting newsletter called Famous People.